Latest News for: Cpg n

Edit

Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic

Adweek 30 Apr 2026
The pasta sauce brand is taking its marketing to the next level ....
Edit

Winning Where It Matters: Why Local Precision Is Now a Growth Imperative for CPG Brands (NIQ Global Intelligence plc)

Public Technologies 29 Apr 2026
) Growth used to follow predictable patterns. Today, it doesn't. Shoppers move fluidly between channels, retailers, and neighborhoods. Categories shift from month to month ... [...].
Edit

The Pop Star Collab Playbook With Maybelline, Nespresso, and Latin Grammy Winner Joaquina

Adweek 29 Apr 2026
At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work ....
Edit

Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials

Adweek 28 Apr 2026
The 11.11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind ....
Edit

Pitch Deck: How This Creator-Founded Energy Drink Brand Raised $6 Million

Adweek 28 Apr 2026
Three-year-old energy drink brand Neutonic has raised $6 million to fund expansion across the U.S., U.K., and other international markets ....
Edit

The Funnel Is Dead: Now What?

Adweek 28 Apr 2026
Conversations with Sephora, SmartCommerce, Liquid Death, and more ....
Edit

The CPG hype cycle is broken. Here’s how to fix it.

Fast Company 27 Apr 2026
In the fast-paced world of consumer packaged goods (CPG), innovation has become one of the most overused—and misunderstood—terms in our vocabulary ... The modern CPG landscape excels at generating hype but often fails to create lasting value.
Edit

From the Pump to the Aisle: The Hidden Economics of Oil in CPG (NIQ Global Intelligence plc)

Public Technologies 24 Apr 2026
From raw materials and packaging to transportation, manufacturing energy, and supply chain resilience, oil is embedded across the CPG value chain. [...] ... Disclaimer ... (noodl. 131175880) .
Edit

Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey

Adweek 23 Apr 2026
Building new business strategies while maintaining emotional resonance ....
Edit

Digital Rebates vs. Coupons for CPG: Which Mechanic Drives More Incremental Lift (Snipp Interactive Inc)

Public Technologies 22 Apr 2026
) CPG marketing managers deal with a version of the same problem every planning cycle ... [...]. This is an abstract of the document ... Attachments Original document Permalink. Disclaimer.
Edit

PR Meets Influence: The New Engine of Brand Growth

Adweek 22 Apr 2026
Building long-term creator relationships and measuring cultural impact ....
Edit

EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI

Adweek 21 Apr 2026
The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4 ....
×