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In a Play for Profitability, Kraft-Heinz Kicks Off Five-Year Alliance with the NFL

Adweek 18 Mar 2026
Kraft Heinz has blown the ink dry on a deal to be the official condiment of the National Football League (NFL), the food and beverage colossus announced this morning. The ....
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Sephora’s Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture

Adweek 17 Mar 2026
Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts ....
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Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups

Business Insider 16 Mar 2026
The CPG company sees AI as additive and enhancing how it already connects with consumers, not replacing workflows ... Plus, she's noticed a change among her CPG peers.
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Ads of the Week: 9 Campaigns That Caught Our Eye, From Gap to Huggies

Adweek 13 Mar 2026
Gap, Coinbase, Huggies, and more are behind the week's most notable ads ....
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How Archer Roose Is Flipping the Wine Industry on Its Head with CMO Conley Downing

Adweek 12 Mar 2026
Repositioning a legacy category by eliminating barriers to entry ....
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The New Rules of Relevance: Eight Predictions That Will Redefine CPG Growth in a Rapidly Shifting Marketplace (NIQ Global Intelligence plc)

Public Technologies 11 Mar 2026
) This year's Predictions Report brings forward some of the most urgent shopper dynamics shaping the future of CPG ... [...] ... Disclaimer.
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Teva Pharmaceuticals’ Dipesh Patel on Building Digital Capabilities in a Trust-First Category

Adweek 10 Mar 2026
Plus, the necessary guardrails around AI's role in content creation ....
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The Growth Paradox: Jeff Greenspoon of Kantar on Brand Power

Adweek 10 Mar 2026
Plus, how CMOs can protect their north star while experimenting boldly ....
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Ads of the Week: 13 Campaigns That Caught Our Eye, From NPR to Mr. Clean

Adweek 06 Mar 2026
NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads ....
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The Role of Purpose in Marketing Strategy with Yoobi’s Sarah Leinberger

Adweek 06 Mar 2026
Plus, how moving forward with incomplete information can be a winning strategy ....
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