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Supermetrics Data Shows Campaign Optimization Ranks Last in AI Adoption Among Retail, E-commerce and CPG Brands

PR Newswire 24 Mar 2026
Retail reported the highest adoption of campaign optimization AI at 22%, followed by CPG/FMCG at 14% ... This analysis includes respondents from retail (n=45), e-commerce (n=12), and CPG/FMCG (n=35), representing 92 organizations.
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GEN Korean BBQ Announces Expansion of CPG Program to Meet Significant Demand

Enid News & Eagle 20 Mar 2026
CERRITOS, Calif., March 20, 2026 (GLOBE NEWSWIRE) -- ...
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Future‑Ready CPG Manufacturing: Why Open Software‑Defined Automation Is the Missing Enabler of Agile Plants (Schneider Electric SE)

Public Technologies 20 Mar 2026
) Consumer Packaged Goods (CPG) manufacturers sit at the center of daily life. They are delivering the essentials that keep societies moving ... This is an abstract of the document.
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Top Insight Community Companies for CPG: Driving Faster, High-Quality Consumer Research (Rival Technologies Inc)

Public Technologies 19 Mar 2026
) Let's be real ... Consumer tastes shift overnight, retail shelves are brutally competitive, and your marketing budget has to work harder than ever. [...].
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In a Play for Profitability, Kraft-Heinz Kicks Off Five-Year Alliance with the NFL

Adweek 18 Mar 2026
Kraft Heinz has blown the ink dry on a deal to be the official condiment of the National Football League (NFL), the food and beverage colossus announced this morning. The ....
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MorningAI Appoints CPG Veteran Tina Wung as Chief Growth Officer

Enid News & Eagle 17 Mar 2026
SAN FRANCISCO, March 17, 2026 (GLOBE NEWSWIRE) -- ...
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Natural Products Expo West Marks 45 Years, Defines Future of Innovation in CPG

Nasdaq Globe Newswire 17 Mar 2026
Natural Products Expo West Marks 45 Years, Defines Future of Innovation in CPG ... .
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Sephora’s Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture

Adweek 17 Mar 2026
Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts ....
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Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups

Business Insider 16 Mar 2026
The CPG company sees AI as additive and enhancing how it already connects with consumers, not replacing workflows ... Plus, she's noticed a change among her CPG peers.
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Ads of the Week: 9 Campaigns That Caught Our Eye, From Gap to Huggies

Adweek 13 Mar 2026
Gap, Coinbase, Huggies, and more are behind the week's most notable ads ....
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CPG Consultants to bring world-class operations to Phú Quốc International Airport

Vietnam News 12 Mar 2026
CPG Consultants, a subsidiary of CPG Corporation, is the design firm for Phú Quốc International Airport. The project is led by Steven Thor, Executive Vice President (Global Atelier Collective) at CPG Consultants.
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How Archer Roose Is Flipping the Wine Industry on Its Head with CMO Conley Downing

Adweek 12 Mar 2026
Repositioning a legacy category by eliminating barriers to entry ....
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The New Rules of Relevance: Eight Predictions That Will Redefine CPG Growth in a Rapidly Shifting Marketplace (NIQ Global Intelligence plc)

Public Technologies 11 Mar 2026
) This year's Predictions Report brings forward some of the most urgent shopper dynamics shaping the future of CPG ... [...] ... Disclaimer.
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Teva Pharmaceuticals’ Dipesh Patel on Building Digital Capabilities in a Trust-First Category

Adweek 10 Mar 2026
Plus, the necessary guardrails around AI's role in content creation ....
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The Growth Paradox: Jeff Greenspoon of Kantar on Brand Power

Adweek 10 Mar 2026
Plus, how CMOs can protect their north star while experimenting boldly ....

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