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Emerging Trends & Strategies for the CPG Food & Confectionery Industries [Infographic] (Snipp Interactive Inc)

Public Technologies 17 Apr 2024
) The CPG food and confectionery sectors are navigating a period of significant transformation driven by evolving consumer preferences, economic ...

Elevating CPG Brands On Amazon Through User-Generated Content

Forbes 11 Apr 2024
This content can foster trust, showcase a product's authenticity and help it stand out amidst several available options ... .

BBDO’s Dave Lubars to Retire After 4 Decades of Creative Leadership

Adweek 11 Apr 2024
After 44 years in the business, creating some of advertising's ...

Bayer Appoints New Consumer Health CMO for North America

Adweek 09 Apr 2024
She will replace longtime marketer Jeff Jarrett, who is retiring in May.

Two More CPG Brand Promotions To Try Right Now

Forbes 04 Apr 2024
Perceived value and long-term relationship-building strategies can keep customers buying your brand even in a high-inflation environment ... .

NIQ Announces the Launch of the Full View™ - Measurement, the Next Evolution in CPG ...

Business Wire 02 Apr 2024
CHICAGO--(BUSINESS WIRE)--NIQ is excited to unveil the Full ViewTM - Measurement, an evolution of ...

This Household Brand’s Campaign Tells the Nuanced Stories of Autistic Teen Girls

Adweek 02 Apr 2024
While neurodiversity remains underrepresented in advertising, a British ...