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The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong

Adweek 25 Feb 2026
Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century ....
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Lasso debuts first two CPG brands

Food Business News 24 Feb 2026
Froobies and CronchClub are the food technology company’s first foray into the category ....
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Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

PR Newswire 24 Feb 2026
24, 2026 /PRNewswire/ -- Jampack AI, the agentic platform automating wholesale operations for consumer packaged goods (CPG) brands, today announced it has raised $3.2 million in seed funding.
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Dove Turns Brutally Honest Reddit Reviews Into an Unfiltered Campaign

Adweek 24 Feb 2026
Dove asked Redditors to review its hair repair mask honestly and built a campaign around it ....
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Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale

Adweek 24 Feb 2026
Plus, why wellness has become inseparable from beauty ....
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Category Management: Managing Categories in Consumer Packaged Goods (CPG) Manufacturing (JAGGAER LLC)

Public Technologies 23 Feb 2026
Category Management in CPG Manufacturing In consumer packaged goods (CPG) ... Unlike many other industries, procurement decisions in CPG sit close to the consumer and the brand.
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Optimum Retailing Adds Compass Group, Lindt, Knix, and Diageo as CPG and Apparel Demand Grows

Nasdaq Globe Newswire 19 Feb 2026
Optimum Retailing (OR), the in-store optimization platform, today announced new partnerships with Compass Group, Lindt, Knix, and Diageo ... .
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Gimme Seaweed Appoints Accomplished CPG Leader Chris Lansing as Chief Executive Officer

PR Newswire 19 Feb 2026
Former Health-Ade CEO brings proven leadership, growth expertise, and successful exit experience to accelerate Gimme's next chapter. SAN FRANCISCO, Feb ... "We are thrilled to welcome her as we enter our next phase of growth." ... Contact ... 21% ... Request a Demo. .
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How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlessly

Adweek 19 Feb 2026
Why softness, not power, propelled a brand from malls into the digital realm ....
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Marzetti’s Michael Reda on Omnichannel Growth and Building Brands Beyond the ‘Host Food’

Adweek 17 Feb 2026
Plus, how Marzetti approaches discovery in a digitally influenced world ....
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Old Spice Updates ‘Mom Song’ With a Modern Motherhood Twist

Adweek 13 Feb 2026
Old Spice reboots its classic 'Man Song' ad with a modern twist ....
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The Collaboration Advantage: How Modern Retailers and CPG Brands Win Together (Databricks Inc)

Public Technologies 12 Feb 2026
) Summary Retail and CPG growth is often derailed by delayed, siloed data, turning strong demand into stockouts, lost revenue, and customer churn ... [...] ... Disclaimer.
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Crisp Launches AI Agents to Drive Shareholder Value for CPG Brands and Retailers

The Galveston Daily News 12 Feb 2026
BENTONVILLE, Ark.--(BUSINESS WIRE)--Feb 12, 2026-- ....
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Winter Olympics 2026 Ad Tracker: See the Biggest Commercials From Milano Cortina

Adweek 12 Feb 2026
The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials ....
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Dutch Bros® CPG Products Expand to More Stores and Online

PR Newswire 10 Feb 2026
"This is an ideal time for Dutch Bros to enter the CPG market," said Matt Knox, Vice President of Marketing at Trilliant Food & Nutrition ... By dedicating a portion of its CPG proceeds to the Dutch ...

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