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The CPG hype cycle is broken. Here’s how to fix it.

Fast Company 27 Apr 2026
In the fast-paced world of consumer packaged goods (CPG), innovation has become one of the most overused—and misunderstood—terms in our vocabulary ... The modern CPG landscape excels at generating hype but often fails to create lasting value.
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CPG Awards Opens Entries for 2026 Program Connecting Shelf-Stable Brands with Retail Buyers and National Exposure

Killeen Daily Herald 24 Apr 2026
Retail Buyer–Led CPG Awards Program Opens to Emerging Brands, Offering Exposure to 200+ Buyers and 15 Million Consumers ....
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From the Pump to the Aisle: The Hidden Economics of Oil in CPG (NIQ Global Intelligence plc)

Public Technologies 24 Apr 2026
From raw materials and packaging to transportation, manufacturing energy, and supply chain resilience, oil is embedded across the CPG value chain. [...] ... Disclaimer ... (noodl. 131175880) .
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Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey

Adweek 23 Apr 2026
Building new business strategies while maintaining emotional resonance ....
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Data collaboration: the Holy Grail for CPG and retail

The Independent 22 Apr 2026
... CPG planning.
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Digital Rebates vs. Coupons for CPG: Which Mechanic Drives More Incremental Lift (Snipp Interactive Inc)

Public Technologies 22 Apr 2026
) CPG marketing managers deal with a version of the same problem every planning cycle ... [...]. This is an abstract of the document ... Attachments Original document Permalink. Disclaimer.
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PR Meets Influence: The New Engine of Brand Growth

Adweek 22 Apr 2026
Building long-term creator relationships and measuring cultural impact ....
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EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI

Adweek 21 Apr 2026
The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4 ....
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CPG manufacturers brace for mounting production losses and see industrial AI as a critical competitiveness lever by 2030, Schneider Electric study finds

Al Bawaba 20 Apr 2026
Schneider Electric, the global leader in energy technology, today released new findings from its ...
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CPG Rebate Platform RFP: The 10 Questions You Must Ask Before You Sign (Snipp Interactive Inc)

Public Technologies 17 Apr 2026
) Not every rebate platform is built for CPG ... For a CPG manufacturer running a national consumer rebate program across dozens of retail banners, in multiple states, in ...
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Benoit Vatere’s Case for Keeping Liquid Death Dangerous at Scale

Adweek 17 Apr 2026
Building the cult favorite beverage brand to $1 billion using mystique ....
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Why Dr Pepper Became Its Own Biggest Fan on Social

Adweek 16 Apr 2026
The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles ....
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What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning

Adweek 16 Apr 2026
Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week ....
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CPG manufacturers brace for mounting production losses and see industrial AI as a critical competitiveness ...

Nasdaq Globe Newswire 15 Apr 2026
Schneider Electric survey of 1,453 global executives reveals widening gap between AI ROI ambition and operational reality - in the CPG sector ... .
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Sustainability-Marketed Products Capture Over 25% of U.S. CPG Market, Driving Growth Amid Uncertainty

Nasdaq Globe Newswire 15 Apr 2026
The 2025 Sustainable Market Share Index shows that CPG products ...

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